Our connection and commitment to the primal spirit of competition drives us to create and build lures that give anglers a distinct competitive edge. Our baits are designed to trigger more bites on any given water. Their realism helps you crack the code on ever-changing patterns. They give you the confidence to endure any situation that tests oneís commitment to the hunt, ultimately helping you outthink and outfish your opponent with the expectation to win. With LIVETARGET lures, you will be the boat everyone else is watching.