Holdfast was not started as a business, but rather evolved as a way for Ian to get closer to the outdoors through the sports that he loved. Holdfast understands that the thrill of surfing, paddling, climbing, mountain-biking, fishing and similar adventure sports, fuels the soul and adrenaline makes us feel alive! Holdfast’s vision is to encourage, inspire and enable you to enjoy life through sports and outdoor adventures.

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